fitness – Market Industry Forecast News

Brain Health Supplements Market Trends Reflect Shift Toward Preventive Healthcare

The global brain health supplements market reached a valuation of USD 8.63 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 13.3% from 2023 to 2030. This growth is largely driven by increasing awareness around mental health concerns, including attention deficits, memory decline, anxiety, and depression. Additionally, a rising preference for natural and herbal health remedies is expected to further propel market expansion during the forecast period. The growing demand for multifunctional supplements that act as energy boosters, antidepressants, cognitive enhancers, and anxiety relievers is likely to stimulate more research and development in this space. Furthermore, heightened interest from the sports industry in improving cognitive performance among athletes is anticipated to create new growth opportunities.

Individuals involved in academic and professional settings are expected to significantly contribute to the rising demand for brain health supplements in the coming years. These products are also expected to gain traction among people dealing with various neurological conditions such as depression, dementia, anxiety, and insomnia.

A report by the World Health Organization (WHO) published in September 2021 highlighted that approximately 280 million people worldwide of all age groups suffer from depression. In the United States, anxiety disorder is one of the most prevalent mental health conditions.

According to an October 2022 report by the Anxiety & Depression Association of America, about 19.1% of U.S. adults—equivalent to 40 million individuals—experience anxiety. As awareness of mental health issues continues to grow, the application scope for brain health supplements is expected to broaden accordingly.

These supplements are also being used to manage other cognitive and age-associated conditions, including hyperactivity and Parkinson’s disease. Growing concern about mental wellness and cognitive health is anticipated to support continued market growth.

Memory-enhancing brain supplements recorded the highest market penetration in 2022. Heightened competition in both educational and professional environments has fueled demand for these products. Moreover, the increasing need to support memory retention among aging populations has further boosted market interest.

Consumers are also drawn to these supplements due to their affordability and ease of access, which are expected to continue driving product adoption and segment growth.

Initially focused on aging baby boomers aiming to delay or prevent cognitive decline, cognitive enhancement supplements are now also being marketed toward millennials, a generation frequently seeking productivity-boosting solutions under high-pressure conditions.

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Regional Insights
North America led the global market in 2022, accounting for over 40.1% of the total share. Demand in the region has seen notable growth, spurred by increasing health consciousness and rising interest in cognitive wellness products, particularly among younger consumers.

A survey by the American Association of Retired Persons (AARP) in June 2019 revealed that a large segment of Americans aged 50 and older regularly consume brain health supplements, primarily driven by concerns over cognitive decline and brain health.

Meanwhile, the Asia Pacific region is projected to experience the fastest growth, with a CAGR of 15.8% from 2023 to 2030. This surge is attributed to heightened awareness of supplement benefits, a preference for natural over pharmaceutical options, and a growing incidence of Alzheimer’s in countries like China, India, and Japan.

Key Players in the Global Brain Health Supplements Market Include:

Natural Factors Nutritional Products Ltd
Onnit Labs, Inc.
Purelife Bioscience Co., Ltd
Intelligent Labs
Accelerated Intelligence Inc.
NOW Foods
HVMN Inc.
Teva Pharmaceutical Industries Ltd.
Peak Nootropics
Alternascript

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U.S. Women’s Health Market Growth in Health Supplements and Nutritional Products

The U.S. women’s health market size is estimated to reach USD 24.36 billion by 2030, expanding at a CAGR of 3.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising prevalence of target diseases is a key driver for the growth of the market. With aging and the increasing prevalence of obesity, the prevalence of osteoarthritis is anticipated to grow. Some of the major factors responsible for hormonal imbalance in women include changes in dietary habits, stress, and consumption of alcohol, which can cause fertility issues. Ovulation problems, polycystic ovarian syndrome (PCOS), and endometriosis are major factors responsible for infertility.

The rise in public funding for family planning services is further driving the market growth. In the U.S., approximately 45% of pregnancies are estimated to be unwanted every year. Despite advancements in contraceptive technology and increased R&D spending on contraceptives, the rate of unplanned pregnancies in the U.S. has remained unchanged for decades. This has increased the economic burden on low-income families that do not have easy access to modern and more effective methods of contraception. Hence, federal & state governments are actively working toward improving family planning services and access to modern contraceptives. For instance, in 2019, the U.S. government provided USD 608 million in funding to UNFPA for family planning & reproductive health development.

Moreover, child marriages are most common in underdeveloped and developing economies, often leading to early and unplanned pregnancies. There is a lack of awareness about contraceptives, which amplifies the severity of the problem. According to UNICEF, child marriages decreased by 15% in the past decade. However, the number has not decreased over the years in the U.S. because laws in certain U.S. states allow marriages before 18 years. However, efforts to address child marriage and its impact on women’s health are being undertaken in the country, which involve advocating for policy changes, promoting girls’ education, raising awareness about the negative consequences of child marriage, and providing support services for affected girls and women.

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Furthermore, key players involved in developing and formulating various therapeutics are focusing on collaborations and partnerships to develop novel drugs and maintain their competitive position in the market. For instance, in October 2022, Solera Health announced the launch of first-of-its-kind digital point solutions for women’s Health networks to address women’s health issues needs. Moreover, in November 2022, Sebela Pharmaceuticals announced the launch of a new division fully dedicated to women’s health.

U.S. Women’s Health Market Report Highlights

Based on drug, the Prolia drug segment held the largest revenue share in 2024 and is anticipated to grow at the fastest CAGR over the forecast period owing to the wide adoption of the drug with very less side effects
Based on application, the contraceptives segment is expected to showcase the fastest CAGR over the forecast period, owing to an increase in awareness about family planning
Based on age, the others age segment dominated the U.S. women’s health industry in 2024, due to the rising concerns of fertility, such as endometriosis, hormonal infertility, and PCOS in this age group
Based on distribution channel, the hospital pharmacy segment dominated the market in 2024 due to the high stock and availability of women’s health therapeutics in the hospital pharmacies
Key market players are constantly focusing on product launches and geographical expansion to maintain their presence

List of Key Players in U.S. Women’s Health Market

AbbVie, Inc.
Bayer AG
Merck & Co., Inc.
Pfizer, Inc.
Teva Pharmaceutical Industries Ltd.
Agile Therapeutics
Amgen, Inc.
Apothecus Pharmaceutical Corp.
Eli Lilly and Company
Ferring B.V.

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Medical X-ray Generators Market Focuses on User-Friendly Interfaces

The global medical X-ray generators market size is expected to reach USD 2.9 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.1% from 2023 to 2030. The unprecedented shift in lifestyle-associated habits coupled with increasing prevalence of chronic diseases is responsible for the rise in demand for accurate diagnostic tools, which is presumed to bolster the market growth. In addition, the global geriatric population base that is highly susceptible to developing these chronic diseases is anticipated to impel the demand for high-resolution imaging systems. This high requirement is effectively addressed by the use of medical X-ray generators, thus presenting the market with high growth potential throughout the forecast period. In addition, these devices lead to better patient outcomes, which include faster detection of disease conditions and improved patient safety profile. These associated benefits are expected to increase the overall adoption rate of medical X-ray generators over the coming years

Furthermore, technological advancements such as modification of the design of computer-controlled X-ray generator interface with imaging system result in better synchronization of the overall imaging system with X-ray generators. This has resulted in the application of medical X-ray generators in fluoroscopy, radiography, and angiography, thus widening the potential for growth during the forecast period. The outbreak of the COVID-19 pandemic led to a decline in research activities, the closure of universities and academic institutions, and a decline in clinical trial activities. The fear of virus spread also declined diagnostic or surgical activities at end-use settings. The economic crunch at hospitals, diagnostic centers, or clinics led to the reduced adoption of software and systems for non-invasive diagnosis. Thus, the pandemic led to a decline in the market in 2020.

Order a free sample PDF of the Medical X-ray Generators Market Intelligence Study, published by Grand View Research.

Medical X-ray Generators Market Report Highlights

By type, the stationary segment held the largest share of over 65.0% in 2022. This can be attributed to low costs, high stability, and durability associated with the device, which is responsible for the high adoption rate in hospital settings
By application, the cardiovascular segment held the largest share of over 15.0% in 2022. This is primarily a consequence of the increasing prevalence of cardiovascular diseases. In addition, the high demand for monoenergetic X-ray generators for cardiovascular imaging owing to the appropriate and safe intensity of energy projections is presumed to provide growth potential to the market
In 2022, North America held the largest share of over 35.0%. The presence of government regulatory authorities consistently striving toward high patient safety is a significant factor that is presumed to be responsible for the regional market growth

Regional Insights

North America dominated the overall market with a revenue share of over 35.0% in 2022 owing to the high physician preference for radiographic diagnostic procedures due to the greater patient safety associated with these procedures. In addition, the presence of government initiatives promoting patient safety is responsible for market growth across this region. Medical devices that cannot be manufactured in different regions continue to present lucrative opportunities for U.S.-based medical X-ray device exporters. The U.S. captured a substantial share of the North American market in 2022. Consistent efforts by market players and government organizations to pass through the market barriers for sustained export opportunities will drive the market in this region.

List of Key Players of the Medical X-ray Generators Market

Spellman High Voltage Electronics Corporation
Siemens Healthineers
Communications & Power Industries LLC
DRGEM Corporation
Innomed Medical Zrt.
DMS Group LLC
ECORAY
Josef Betschart AG
Poskom Co. Ltd.
SEDECAL
Neusoft Medical Systems
EMD Technologies
Nanning Yiju Medical Electronic Co. Ltd.

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Cardiac Rehabilitation Market Key Metrics: What Investors Should Know

The global cardiac rehabilitation market size is expected to reach USD 3.3 billion by 2030, at a CAGR of 6.0% according to a new report by Grand View Research, Inc. Rising incidence of lifestyle diseases such as cardiovascular conditions, obesity, and hyperlipidemia is one of the major factors responsible for growth. Technological innovations such as tele-cardiac rehabilitation, which means services provided from a distance using information technologies and telecommunications, are also another major driver of this market.

Furthermore, increase in number of health conscious people is boosting the cardiac rehabilitation market globally. The 2016 American College of Sports Medicine (ACSM) Worldwide Survey of Fitness Trends identified two new trends in the fitness industry, namely, flexibility & mobility rollers and smart phone exercise apps. This shows that people across the globe are becoming more health conscious and are using new products and techniques for better endurance.

Another factor propelling growth is supportive reimbursement pathways such as the Million Hearts initiative and the incentive payment model adopted by the Center for Medicare and Medicaid Services (CMS).

Access the Cardiac Rehabilitation Market Size, Share & Trends Analysis Report By Product (Treadmill, Elliptical Trainer, Stabilization Ball), By End-use (Rehabilitation Centers, Hospitals & Clinics), By Region, And Segment Forecasts, 2024 – 2030

Cardiac Rehabilitation Market Report Highlights

Treadmill dominated the market and accounted for a share of 24.1% in 2023. Regular exercise on treadmill reduces the risk of heart disease, enhances blood circulation and improves heart strength.

Blood pressure monitor is expected to witness the fastest CAGR of 6.8% during the forecast period, owing to rising prevalence of heart disease and CVDs.

The hospitals & clinics segment is projected to grow at the fastest CAGR of 8.5% over the forecast period

North America cardiac rehabilitation market held a dominant share in 2023. The U.S. cardiac rehabilitation dominated the North America market with a share of 88.4% in 2023.

Key Companies & Market Share Insights

Some of the key companies in the cardiac rehabilitation market include Omron Corporation; Ball Dynamics International, LLC; Core Health & Fitness, LLC; Koninklijke Philips N.V. (BioTelemetry Inc); GE Healthcare.

Omron is recognized for its medical devices like blood pressure monitors, digital thermometers, and nebulizers.

Order your free sample copy of “Cardiac Rehabilitation Market Report 2024 – 2030, published by Grand View Research

Key Cardiac Rehabilitation Companies:

The following are the leading companies in the cardiac rehabilitation market. These companies collectively hold the largest market share and dictate industry trends.

Ball Dynamics International, LLC
Core Health & Fitness, LLC
Honeywell International, Inc.
Omron Corporation
Koninklijke Philips N.V. (BioTelemetry Inc)
ICU Medical (Smiths Group)
Halma plc
GE Healthcare
Technogym
Johnson Health Tech

Recent Developments

In April 2024, The Virtual Cardiac Rehabilitation (VCR) Program was launched at Northern Health. The program is expected to help in patient recovery after heart condition, procedure or event.

In January 2024, North Suffolk Cardiology launched Pritikin Intensive Cardiac Rehabilitation Program (ICR). The program at every patient’s visit offers patients detailed lifestyle education and access to cardiac care team in the state of art location.

About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies, ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials, and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights. For more information, visit www.grandviewresearch.com

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Grand View Research, Inc.

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Functional Protein Market Players: Leading Companies and Their Competitive Strategies

The global functional protein market size is estimated to reach USD 9.48 billion 2030 and is projected to grow at a CAGR of 5.3% from 2024 to 2030. Rising importance of protein-fortified convenience foods as a result of extensive advertising campaigns by nutraceutical suppliers in e-commerce portals and electronics media is expected to have a substantial impact. Furthermore, the increasing market penetration of powdered drink mixes as a result of product innovation by companies including General Foods Corporation is expected to play a crucial role in promoting the functional proteins consumption in the near future.

Whey protein isolates (WPI) accounted for 26.1% of global industry share in 2016. The segment is expected to witness significant gains owing to the introduction of the product forms in vanilla and chocolate flavors on a global level. Furthermore, increasing awareness towards enhancing muscular strength among athletes as well as gym professionals in emerging markets including Mexico, South Africa, China, and India is expected to broaden the application scope of WPI as sports nutrition goods over the next eight years.

Access the Functional Protein Market Size, Share & Trends Analysis Report, By Product, By Source (Animal Based, Plant Based), By Form (Dry, Liquid), By Application, By Region, And Segment Forecasts, 2024 – 2030

Functional Protein Market Report Highlights

Functional beverage segment is expected to witness the fastest CAGR over the forecast period. Rising importance of protein shakes for weight management amongst working class professionals as a result of endorsement by fitness experts to use functional beverage is expected to expand the industry size.

Dry form held the largest revenue share in 2023. Rising R&D spending towards the processing of spray-dried serum (SDS), spray-dried plasma (SDP) and globulin concentrate which are processed to use as colostrum supplements or replacers for feeding calves is expected to open the new avenues.

Asia Pacific is projected to witness high revenue growth at a CAGR of 36.8% in 2023. Significant gains in functional food & beverage production in China, India, and Malaysia as a result of favorable government policies including the reduction in import duties of consumables or equipment, to promote the foreign investments is expected to play a fundamental role in increase the fortification of functional nutrition ingredients.

Key Functional Protein Company Insights

Some key companies in the functional protein market include Abbott Nutrition; Kerry Group; and Fonterra Co-operative Group.

Abbott Nutrition offers a broad spectrum of products under various categories such as based on age, feeding route, product form (bar, liquid, powder), and dietary considerations. They offer medical food recipes catering to the needs of individuals with specific conditions.

Kerry Group offers functional foods in the dairy and non-dairy segment. Its broad spectrum of products includes plant-based as well as dairy-based food solutions, readymade and frozen foods, and meat and meat-based foods. Besides human consumption needs, they also operate in the animal and pet nutrition segment.

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Key Functional Protein Companies:

The following are the leading companies in the functional protein market. These companies collectively hold the largest market share and dictate industry trends.

Abbott Nutrition
Amway Corporation
Archer Daniels Midland Company
Arla Foods Ingredients Group P/S
Cargill, Incorporated
DuPont de Nemours, Inc.
Fonterra Co-operative Group
FrieslandCampina
Glanbia plc
Kerry Group

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Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058
Email: sales@grandviewresearch.com

Smart Shoes Market Update: Innovations in Wearable Technology

The global smart shoes market size is expected to reach USD 1,103.2 million by 2030, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 15.3% from 2024 to 2030. Rising focus on adopting a fit and healthy lifestyle is anticipated to drive the growth. Factors such as rising consumer awareness regarding availability of various fitness tracking gadgets and rapid technological advancements are expected to further fuel the product demand.

Smart shoes offer support in the form of individual disease monitoring, and monitoring of mobility and gait. Rising preference for real-time fitness tracking process has paved the market for technology-integrated footwear over traditional shoes which has resulted in increasing traction for the smart shoes market. These smart shoes can provide real-time biometric data and calculate the distance travelled and burned calories with the help of embedded sensors and Bluetooth operated insoles, which help consumers track their achievements.

Access the Smart Shoes Market Size, Share & Trends Analysis Report By Type (Athletic Shoes, Non-Athletic Shoes), By End Use (Men, Women), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 – 2030

Increasing number of users are opting for walking and running as a part of their fitness regime. In 2017, about 60 million people in U.S. participated in running, jogging, and trail running, while around 100 million people opted for walking as a form of exercise. Rising adoption of athleisure and fitness as a way of life is expected to drive the demand for smart textiles and wearables including smart shoes. Rising inclination toward sneakers in footwear industry owing to the popularity of the sporty look is anticipated to fuel the adoption of smart sneakers. Manufacturers focus on new product development to introduce smart technology in traditional shoes. For example, Under Armour, Inc. introduced its latest smart shoe HOVR Sonic2, display features such as step tracking, distance covered and instant health stats and smartphone connectivity.

Female end user segment of the market is expected to witness the fastest CAGR of 20.5% from 2019 to 2025 owing to the rising sports culture and consumer awareness coupled with increased female participation in various sporting events. For instance, Olympic Games, International Women’s Cricket, and Grand Slam Tournaments are witnessing increased female participation, which is expected to positively influence the demand for smart shoes.

Based on distribution channel, specialty stores held the largest market share of 64.1% in 2018, owing to easy availability and wide distribution network of these stores. Rising number of footwear stores in developing countries owing to increasing preference for new and smart wearables has added to the demand for these stores in countries such as Brazil, India, and China. Mass brands such as Nike Inc.; Under Armour, Inc.; Adidas AG; and Xiaomi among others have multiple outlets featuring shoes and other sports accessories across different parts of the world.

Asia Pacific is expected to expand at the fastest CAGR of 21.3% from 2019 to 2025. Rising number of sports tournaments in the region is projected to drive the consumer awareness regarding different sports as well as the importance of fitness, which in turn is anticipated to fuel the regional product demand in the forthcoming years.

Smart Shoes Market Report Highlights

In terms of revenue, North America held the largest market share of around 39% in 2018

Male end user segment held the largest market share of over 50% in 2018 and is anticipated to continue leading over the forecast period

Online distribution channel segment is projected to expand at a CAGR of 20.6% during the forecast period

The smart shoes market is highly competitive in nature with the presence of key players including Nike Inc.; Adidas AG; Under Armour Inc.; Digitsole; Puma SE; Salted Venture; TRAQshoe; Vivobarefoot; Xiaomi Corporation Limited; and ShiftWear

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Key Smart Shoes Company Insights

Some of the companies in the smart shoes market include Nike, Inc.; Adidas AG; Under Armour, Inc.; Puma SE; Xiaomi.; Altra Running; ASICS Corporation. Vendors in the market are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, partnerships, and collaboration with other major companies. For instance, in January 2024, Hyperice and Nike, Inc. entered into a footwear & apparel collaboration and created the Nike x Hyperice boots and vest, wearable technology that is expected to help athletes in recovery during training and competition.

Key Smart Shoes Companies:

The following are the leading companies in the smart shoes market. These companies collectively hold the largest market share and dictate industry trends.

Nike, Inc.
Adidas AG
Under Armour, Inc.
Puma SE
Xiaomi.
Altra Running
ASICS Corporation
Digitsole Pro
Li-Ning Company Limited

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Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058
Email: sales@grandviewresearch.com

Military Wearable Medical Devices Market Key Insights: Navigating Emerging Trends

The global military wearable medical devices market size is expected to reach USD 38.77 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 26.3% from 2024 to 2030. The growth of the market is attributed to the improvement in the overall performance of military soldiers with the help of innovative technology and the rising demand for lightweight military devices.

The Covid-19 pandemic has transformed the market for military wearable medical devices because wearable technologies could monitor, detect, and prevent the spread of the virus. The Covid-19 virus has indirectly increased the demand for wearable medical devices. According to the WHO guidelines, viral infection mainly spreads through the eyes, nose, and mouth and it is difficult to identify the virus during the initial days of contract. Hence, with the innovative technology, the individual can regularly check and monitor their body temperature, oxygen level, heart rate, and body performance so that if they found any negative result, then they can immediately take precautions and treatment.

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As soldiers have to train and work in a rough and harsh environment, the wearable device they are carrying must be lightweight and must provide full information of the soldier’s health and performance. Many market players are developing and introducing such wearable devices, which can bear the toughest environment of the battlefield. With the help of the device, armed forces can track and monitor the sleep of every individual, circadian stability, and all physical activity so that they can make necessary changes for better results as per the data.

As per the soldier modernization program, the military has decided to opt for lightweight wearable devices as soldiers already have to carry heavy stuff with them and such devices can increase the speed of the movement. The devices should be easy to carry and made of the toughest material to adapt to the environment. These devices should result in the betterment of the overall performance of the individuals.

Military Wearable Medical Devices Market Highlights

By application, the heart monitor segment held the largest revenue share in 2023 as the system directly detects any uncertain change in the health of an individual, and the patient can be treated as early as possible

North America led the market in 2023 and is expected to maintain its lead over the forecast period owing to technological advancements and increasing R&D investment in military devices

Asia Pacific is expected to witness the fastest growth over the forecast period due to the rising cardiovascular events in the region and rising healthcare spending

The industry is highly competitive with players who are developing advanced medical devices for the soldiers that can be used in war zones or in extreme environments

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Key Military Wearable Medical Devices Company Insights

Some key companies in the market include Samsung, Bittium, Garmin, Apple Inc., Fitbit, and GOQii. Companies are focusing on longer battery life, connectivity, and accurate readings in the devices.

Garmin has been deploying products in segments such as automotive, marine, aviation, sports & outdoor with a focus on rugged use and long battery life providing a wide range of services through their devices such asMulti-GNSS Support, ABC sensors, trackback routing, geocaching, point-to-point navigation, compass, GPS compass.

Apple Inc. monitors heart rates, fall detection, blood oxygen level, and AFib history with the help of an electrical heart sensor in their product.

Key Military Wearable Medical Devices Companies:

The following are the leading companies in the military wearable medical devices market. These companies collectively hold the largest market share and dictate industry trends.

Bittium
Polar Electro
Oura
Garmin
NeuroMetrix
GOQii
Apple Inc.
Samsung
Fitbit
Zephyr Technology Corporation
Camntec

About Grand View Research:

Contact:

Sherry James

Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058
Email: sales@grandviewresearch.com