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Organic Soaps Market Benefits from Online Direct-to-Consumer Brands

The global organic soap market reached USD 385.1 million in 2023 and is anticipated to grow to USD 686.1 million by 2030. This growth reflects a compound annual rate of 8.6% from 2024 through 2030. Expanding consumer consciousness around wellness, rising demand for sustainable, eco-friendly products, and broader availability through diverse distribution channels are driving the upward trajectory.

Key Market Trends & Insights

North America dominates the market with a 32.9% share in 2023, led notably by strong performance in the U.S. By product, solid bar soaps account for a substantial 73.0% of revenue, while offline retail remains key in distribution, capturing 80.5% of sales.

Several factors are fueling growth: influencers and digital marketing have significantly raised awareness of organic ingredients in personal care. Health-conscious consumers increasingly seek products free from parabens, aluminum, and other potentially harmful additives, turning instead to soaps made with plant extracts and natural oils. Fragrances sourced from citrus, lavender, rosemary, and mint appeal to those seeking both sensory and wellness benefits. Sustainability remains an enduring theme—consumers prefer vegan, plant-based formulations and eco-friendly packaging. Additionally, supportive government policies, higher disposable income, and the expansion of e-commerce platforms are enhancing market reach. The shift toward holistic well-being and herbal remedies further cements demand for products that are both authentic and gentle on the skin.

Market Size & Forecast

2023 Market Size: USD 385.1 million
2030 Projected Market Size: USD 686.1 million
CAGR (2024–2030): 8.6%
Leading Region: North America remains the most prominent market as of 2023.

Order a free sample PDF of the Organic Soaps Market Intelligence Study, published by Grand View Research.

Key Companies & Market Share Insight

Several leading players shape the organic soap landscape, employing extensive marketing strategies and forging retail partnerships to broaden their global footprint. These companies are deepening their presence across major markets in Europe and beyond, while also benefiting from investor support to expand product offerings.

A company specializing in sustainable body care—particularly under its well-known SheaMoisture brand—has built a global presence across various categories including hair, skin, and baby care, earned certification for eco-friendly practices, and was acquired by a major consumer goods firm in 2017.

Another brand is celebrated for its handmade, fresh products, ethical sourcing, and extensive global retail footprint, all while prioritizing sustainable packaging and anti–animal testing policies.

Leading Players

The market’s most influential companies include:

Sundial Brands LLC
Lush Retail Ltd.
Osmia
EO Products
Pangea
Brittanie’s Thyme
Davines S.p.A.
Laverana Digital GmbH & Co. KG
Truly’s Natural Products
Beach Organics

Explore Horizon Databook – The world’s most expansive market intelligence platform developed by Grand View Research.

Conclusion

The organic soap market is on a strong upward trajectory, growing from USD 385.1 million in 2023 to a projected USD 686.1 million by 2030 at a CAGR of 8.6%. Dominated by bar soaps and offline sales, North America remains the largest regional market. The rise in health awareness, sustainable product preferences, and influencer-driven marketing are powerful growth catalysts. Key brands are capitalizing on these trends through strategic expansion and sustainable credentials. Looking ahead, the convergence of environmental values and personal well-being suggests robust and continued momentum in this space.

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Mezcal Market Fueled by Expansion of Distribution Channels Worldwide

The global mezcal market size was valued at USD 1,140 million in 2024 and is anticipated to reach USD 1,852.5 million by 2030, expanding at a CAGR of 8.4% from 2025 to 2030. This growth is significantly influenced by the rising consumer inclination toward premium alcoholic beverages.

Consumers are increasingly gravitating toward high-quality, artisanal products, making mezcal a favored option due to its distinctive flavor and traditional craftsmanship. This shift is especially pronounced among affluent buyers who prioritize authenticity and uniqueness in their purchases. Additionally, the expanding interest in agave-based spirits, largely driven by the popularity of tequila, has boosted mezcal’s appeal. Unlike tequila, which is generally distilled from blue agave, mezcal can be produced using over 36 agave varieties, offering a broader spectrum of flavor profiles and sensory experiences.

The surge in demand for authentic, sustainably made beverages has further fueled the growth of the mezcal market. Modern consumers are more conscious of product origins and ethical sourcing, aligning well with mezcal’s heritage production methods that emphasize natural ingredients and artisanal techniques. The appreciation for traditional craftsmanship has given rise to a niche but expanding consumer base that values mezcal’s cultural and historical depth.

Mezcal’s expansion into global markets continues to strengthen its growth trajectory. The rise of cocktail culture, particularly in North America and Europe, has amplified mezcal’s visibility, with bartenders increasingly incorporating it into creative mixology. International interest has driven imports and broadened consumer exposure, making mezcal more accessible to markets outside of Mexico.

Product innovation has also played a key role in propelling the mezcal industry. The introduction of ready-to-drink (RTD) mezcal-based cocktails and flavored variants appeals to modern consumers who seek convenience alongside quality. These innovations maintain mezcal’s authenticity while modernizing its appeal for a wider audience, helping brands develop distinct flavor offerings suited to various palates.

Order a free sample PDF of the Mezcal Market Intelligence Study, published by Grand View Research.

Key Market Trends & Insights

North America held the largest revenue share at 61.90% in 2024.
The U.S. emerged as the leading contributor to North American revenue.
Joven mezcal led the product segment with a 71.77% revenue share in 2024.
100% agave mezcal dominated the application segment.
Supermarkets and hypermarkets were the top distribution channel with 31.90% share in 2024.

Market Size & Forecast

2024 Market Size: USD 1,140 Million
2030 Projected Market Size: USD 1,852.5 Million
CAGR (2025–2030): 8.4%
North America: Largest market in 2024
Asia Pacific: Fastest growing market

Key Company Insights

Independent brands like Mezcal Amores and Los Danzantes continue to thrive by emphasizing artisanal production and premium sourcing. The industry’s momentum is further driven by rising consumer interest in craft spirits, luxury branding, and sustainable practices. Notably, brands like Dos Hombres, co-founded by actors Aaron Paul and Bryan Cranston, have leveraged storytelling and upscale packaging to appeal to a discerning audience seeking exclusive, authentic experiences.

Leading Mezcal Companies:

Pernod Ricard SA
Ilegal Mezcal SA
El Silencio Holdings INC
Rey Campero
Diageo PLC
Mezcal Vago
Lágrimas de Dolores
Bacardi Limited
Brown-Forman
Craft Distillers
Destileria Tlacolula
Familia Camarena
MADRE Mezcal
Banhez Spirits Company LLC
Becle SAB de CV (Jose Cuervo)

Explore Horizon Databook – The world’s most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The global mezcal market is gaining traction through a combination of cultural authenticity, product innovation, and increasing international demand. With its artisanal heritage, diverse agave base, and adaptability to evolving consumer tastes, mezcal stands out in the premium spirits segment. While the industry must navigate regulatory and competitive hurdles, its alignment with sustainability, craftsmanship, and experiential consumption ensures a robust and promising growth trajectory in the years ahead.

Smart Shoes Market Update: Innovations in Wearable Technology

The global smart shoes market size is expected to reach USD 1,103.2 million by 2030, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 15.3% from 2024 to 2030. Rising focus on adopting a fit and healthy lifestyle is anticipated to drive the growth. Factors such as rising consumer awareness regarding availability of various fitness tracking gadgets and rapid technological advancements are expected to further fuel the product demand.

Smart shoes offer support in the form of individual disease monitoring, and monitoring of mobility and gait. Rising preference for real-time fitness tracking process has paved the market for technology-integrated footwear over traditional shoes which has resulted in increasing traction for the smart shoes market. These smart shoes can provide real-time biometric data and calculate the distance travelled and burned calories with the help of embedded sensors and Bluetooth operated insoles, which help consumers track their achievements.

Access the Smart Shoes Market Size, Share & Trends Analysis Report By Type (Athletic Shoes, Non-Athletic Shoes), By End Use (Men, Women), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 – 2030

Increasing number of users are opting for walking and running as a part of their fitness regime. In 2017, about 60 million people in U.S. participated in running, jogging, and trail running, while around 100 million people opted for walking as a form of exercise. Rising adoption of athleisure and fitness as a way of life is expected to drive the demand for smart textiles and wearables including smart shoes. Rising inclination toward sneakers in footwear industry owing to the popularity of the sporty look is anticipated to fuel the adoption of smart sneakers. Manufacturers focus on new product development to introduce smart technology in traditional shoes. For example, Under Armour, Inc. introduced its latest smart shoe HOVR Sonic2, display features such as step tracking, distance covered and instant health stats and smartphone connectivity.

Female end user segment of the market is expected to witness the fastest CAGR of 20.5% from 2019 to 2025 owing to the rising sports culture and consumer awareness coupled with increased female participation in various sporting events. For instance, Olympic Games, International Women’s Cricket, and Grand Slam Tournaments are witnessing increased female participation, which is expected to positively influence the demand for smart shoes.

Based on distribution channel, specialty stores held the largest market share of 64.1% in 2018, owing to easy availability and wide distribution network of these stores. Rising number of footwear stores in developing countries owing to increasing preference for new and smart wearables has added to the demand for these stores in countries such as Brazil, India, and China. Mass brands such as Nike Inc.; Under Armour, Inc.; Adidas AG; and Xiaomi among others have multiple outlets featuring shoes and other sports accessories across different parts of the world.

Asia Pacific is expected to expand at the fastest CAGR of 21.3% from 2019 to 2025. Rising number of sports tournaments in the region is projected to drive the consumer awareness regarding different sports as well as the importance of fitness, which in turn is anticipated to fuel the regional product demand in the forthcoming years.

Smart Shoes Market Report Highlights

In terms of revenue, North America held the largest market share of around 39% in 2018

Male end user segment held the largest market share of over 50% in 2018 and is anticipated to continue leading over the forecast period

Online distribution channel segment is projected to expand at a CAGR of 20.6% during the forecast period

The smart shoes market is highly competitive in nature with the presence of key players including Nike Inc.; Adidas AG; Under Armour Inc.; Digitsole; Puma SE; Salted Venture; TRAQshoe; Vivobarefoot; Xiaomi Corporation Limited; and ShiftWear

Order your free sample copy of “Smart Shoes Market Report 2024 – 2030, published by Grand View Research

Key Smart Shoes Company Insights

Some of the companies in the smart shoes market include Nike, Inc.; Adidas AG; Under Armour, Inc.; Puma SE; Xiaomi.; Altra Running; ASICS Corporation. Vendors in the market are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, partnerships, and collaboration with other major companies. For instance, in January 2024, Hyperice and Nike, Inc. entered into a footwear & apparel collaboration and created the Nike x Hyperice boots and vest, wearable technology that is expected to help athletes in recovery during training and competition.

Key Smart Shoes Companies:

The following are the leading companies in the smart shoes market. These companies collectively hold the largest market share and dictate industry trends.

Nike, Inc.
Adidas AG
Under Armour, Inc.
Puma SE
Xiaomi.
Altra Running
ASICS Corporation
Digitsole Pro
Li-Ning Company Limited

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