digital-marketing – Market Industry Forecast News

Organic Soaps Market Benefits from Online Direct-to-Consumer Brands

The global organic soap market reached USD 385.1 million in 2023 and is anticipated to grow to USD 686.1 million by 2030. This growth reflects a compound annual rate of 8.6% from 2024 through 2030. Expanding consumer consciousness around wellness, rising demand for sustainable, eco-friendly products, and broader availability through diverse distribution channels are driving the upward trajectory.

Key Market Trends & Insights

North America dominates the market with a 32.9% share in 2023, led notably by strong performance in the U.S. By product, solid bar soaps account for a substantial 73.0% of revenue, while offline retail remains key in distribution, capturing 80.5% of sales.

Several factors are fueling growth: influencers and digital marketing have significantly raised awareness of organic ingredients in personal care. Health-conscious consumers increasingly seek products free from parabens, aluminum, and other potentially harmful additives, turning instead to soaps made with plant extracts and natural oils. Fragrances sourced from citrus, lavender, rosemary, and mint appeal to those seeking both sensory and wellness benefits. Sustainability remains an enduring theme—consumers prefer vegan, plant-based formulations and eco-friendly packaging. Additionally, supportive government policies, higher disposable income, and the expansion of e-commerce platforms are enhancing market reach. The shift toward holistic well-being and herbal remedies further cements demand for products that are both authentic and gentle on the skin.

Market Size & Forecast

2023 Market Size: USD 385.1 million
2030 Projected Market Size: USD 686.1 million
CAGR (2024–2030): 8.6%
Leading Region: North America remains the most prominent market as of 2023.

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Key Companies & Market Share Insight

Several leading players shape the organic soap landscape, employing extensive marketing strategies and forging retail partnerships to broaden their global footprint. These companies are deepening their presence across major markets in Europe and beyond, while also benefiting from investor support to expand product offerings.

A company specializing in sustainable body care—particularly under its well-known SheaMoisture brand—has built a global presence across various categories including hair, skin, and baby care, earned certification for eco-friendly practices, and was acquired by a major consumer goods firm in 2017.

Another brand is celebrated for its handmade, fresh products, ethical sourcing, and extensive global retail footprint, all while prioritizing sustainable packaging and anti–animal testing policies.

Leading Players

The market’s most influential companies include:

Sundial Brands LLC
Lush Retail Ltd.
Osmia
EO Products
Pangea
Brittanie’s Thyme
Davines S.p.A.
Laverana Digital GmbH & Co. KG
Truly’s Natural Products
Beach Organics

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Conclusion

The organic soap market is on a strong upward trajectory, growing from USD 385.1 million in 2023 to a projected USD 686.1 million by 2030 at a CAGR of 8.6%. Dominated by bar soaps and offline sales, North America remains the largest regional market. The rise in health awareness, sustainable product preferences, and influencer-driven marketing are powerful growth catalysts. Key brands are capitalizing on these trends through strategic expansion and sustainable credentials. Looking ahead, the convergence of environmental values and personal well-being suggests robust and continued momentum in this space.

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Recommendation Engine Market Supported by Growth in Mobile Application Integration

The global recommendation engine market was valued at USD 3.92 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 36.3% from 2024 to 2030. As organizations increasingly focus on improving customer experiences and optimizing operations, recommendation engines have become vital tools. Utilizing advanced algorithms, including machine learning (ML) and artificial intelligence (AI), these engines process vast datasets to deliver personalized recommendations to users. This functionality is particularly valuable in industries like e-commerce, media and entertainment, and healthcare, where tailored experiences can greatly enhance customer satisfaction and loyalty.

The rising demand to improve customer experiences is driving the adoption of recommendation engines. Additionally, the growing embrace of digital technologies across organizations is contributing to the increasing demand for these solutions. The COVID-19 pandemic significantly disrupted various industries, reshaping business operations and consumer shopping behaviors—trends that are expected to continue beyond the pandemic. For example, e-commerce giant Amazon.com, Inc. generated approximately USD 33 million in sales per hour during the first quarter of 2020.

Deployment Insights

In 2023, the cloud deployment segment led the market, accounting for 87.7% of the share. Cloud-based recommendation engines enable businesses to scale efficiently, managing increasing data volumes and user numbers without requiring major infrastructure investments. This scalability is particularly advantageous for e-commerce platforms and streaming services that face fluctuating traffic and need to consistently deliver high-quality recommendations. Additionally, cloud deployment reduces reliance on on-premises hardware and maintenance, lowering capital expenditures. The pay-as-you-go pricing model also offers a cost-effective approach, aligning expenses with actual usage and benefiting businesses of all sizes.

Organization Insights

Large enterprises dominated the market in 2023, driven by the need to make informed decisions, effectively manage business portfolios, and maintain a competitive advantage globally. These enterprises leverage recommendation engines to process vast customer data and provide personalized recommendations. Furthermore, integrating AI and ML technologies enhances data analysis and recommendation accuracy, enabling large enterprises to deliver superior customer experiences and stay ahead of competitors.

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Application Insights

The personalized campaigns and customer delivery segment held the largest revenue share in 2023, accounting for 42.0% of the market. This dominance is attributed to the increasing focus on improving customer experiences. Businesses across industries such as e-commerce, media, and financial services have adopted recommendation engines to execute personalized marketing campaigns and tailored customer interactions. These engines enable highly targeted marketing efforts, fostering stronger customer relationships, enhancing engagement, and boosting customer loyalty.

End-use Insights

The retail segment led the market in 2023, capturing 25.0% of the share. This growth is driven by the rapid digital transformation within the retail sector, leading to widespread adoption of recommendation engines to improve customer experience and engagement. Retailers are leveraging these tools to offer personalized product recommendations, thereby enhancing customer satisfaction and increasing sales and conversion rates. The expansion of e-commerce platforms has further accelerated this trend, as online retailers seek to differentiate themselves through customized shopping experiences in a highly competitive landscape.

Regional Insights

North America held a 32.0% market share in 2023, fueled by the widespread adoption of over-the-top (OTT) services, particularly in video and audio streaming. Platforms such as Netflix, Hulu, and Spotify rely heavily on recommendation engines to suggest content based on users’ viewing and listening habits. This personalized approach is critical for retaining subscribers and maintaining engagement in a fiercely competitive market.

Key Players in the Recommendation Engine Market

The following companies are the major players shaping the recommendation engine market, holding significant market shares and influencing industry trends:

• Adobe
• Amazon Web Services, Inc.
• Google LLC
• Hewlett Packard Enterprise Development LP
• International Business Machines Corporation
• Intel Corporation
• Microsoft Corporation
• Oracle
• Salesforce, Inc.
• SAP SE

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Handbag Market Strengthens with Innovation in Smart and Tech-Enabled Bags

The global handbag market was valued at USD 73.32 billion in 2022 and is anticipated to expand at a compound annual growth rate (CAGR) of 6.8% between 2023 and 2030. Over the years, there has been a notable increase in female participation in the global workforce. Women now play key roles across a variety of industries, ranging from leadership positions in corporate sectors to entrepreneurial ventures. This shift has fueled demand for accessories that cater to the dynamic needs of professional women. As a result, handbags have transitioned from being merely fashion items to becoming indispensable tools that support the complexities of modern work life.

Today’s working women prioritize both function and fashion, making handbags essential in their daily lives. These bags allow seamless movement between professional and personal spheres, accommodating work-related necessities like laptops, planners, and documents, alongside personal items such as wallets, cosmetics, and tech gadgets. According to a June 2023 Omnibus survey by Circana, 39% of American women aged 18 to 34 carry a handbag to their workplace or educational institution. Additionally, more than 60% of women aged 35 and above consistently carry handbags beyond work or school contexts.

The growing reliance on handbags among professional women is a key market trend. Supporting this, data from the U.S. Bureau of Labor Statistics released in April 2021 revealed that women held 57.4% of U.S. jobs in 2019, up from 57.1% in 2018. The increase in female workforce participation significantly contributes to handbag market growth, particularly in the United States. Moreover, the expansion of corporate and organized sectors has amplified the product’s demand across the country.

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A survey conducted by The International Council of Societies of Industrial Design (ICSID) in November 2021 found that the average American woman owns 11 handbags and typically spends around USD 160 on each. Such high consumer spending supports the handbag market’s robust growth in the United States, solidifying its position as the leading regional market.

Luxury and premium handbags have increasingly become symbols of personal identity and status, extending beyond mere functionality. Rising disposable incomes—especially in developing regions—paired with aspirational buying behavior, are driving consumer interest in high-end handbag products. Alongside established luxury labels, emerging designers and niche brands are entering the market with unique styles and artisanal quality, appealing to consumers seeking distinctiveness and exclusivity, thereby enhancing the diversity of the luxury handbag sector.

Regional Insights
In 2022, Asia Pacific led the global handbag market, accounting for a 37.30% share of total revenue. The region’s growing purchasing power and the proliferation of e-commerce platforms have significantly boosted handbag demand. Increasing fashion awareness and consumer spending on accessories have also played crucial roles in market expansion. For instance, Net-a-Porter reported in May 2020 that handbag sales in the Asia Pacific region surged by 261% compared to 2019.

China, in particular, has witnessed remarkable economic growth and a surge in household consumption of consumer goods over the past decade. The rising demand for luxury products in China is expected to continue driving handbag sales.

Key Market Players
Major companies operating in the global handbag market include:

Louis Vuitton
Hermès International S.A.
Michael Kors
Fossil Group, Inc.
Guccio Gucci S.p.A.
Prada S.p.A.
Burberry Group Plc
Tapestry, Inc.
Chanel
Compagnie Financière Richemont SA

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Gym Bag Market Research Reveals Key Growth Opportunities

The global gym bag market size is expected to reach USD 2.56 billion in 2030 and is projected to grow at a CAGR of 8.1% from 2024 to 2030. The growth in the market is driven by increasing consumer consciousness regarding fitness and the availability of various products and accessories to suit individual needs. Moreover, rapid growth of the fitness and wellness sector in Asia and South America, along with rise in sales of health and fitness equipment, accessories, and products used in the industry and increasing presence of health clubs and fitness centers in these regions are contributing to the growth of this market.

The market is also driven by increasing purchasing power of consumers in developing countries in recent years, which has propelled product demand. Growth of the middle-income population group in these countries has resulted in higher disposable income in recent years. This has enabled them to opt for on-trend, fashionable, and premium products in the health and fitness sector. Surge in new product launches and the impact of ecommerce are other key factors driving the global market. Leading manufacturers are looking to cater to varying consumer requirements when it comes to a gym bag. These are then being made available across a host of online and offline distribution channels.

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Increasing number of people turning to healthier lifestyles has also inspired several multinational companies to encourage their employees to take up health and fitness club memberships, a trend that is likely to give the market a boost. Gym bags that are compatible with various smart and connected devices is a lucrative opportunity for players in the market.

Gym Bag Market Report Highlights

In terms of revenue, Duffle gym bags segment dominated the global industry and accounted for largest revenue of 71.2% in 2023
Offline distribution segment dominated the global industry in 2023. Varied products sold at supermarkets, hypermarkets, specialty stores, and others play a critical role in driving this segment
A growing health and fitness industry, fueled by increasing awareness regarding fitness and well-being among consumers, is expected to propel the market
With increasing disposable income in India, South Korea, China, and Japan, these markets offer lucrative opportunities for growth in Asia Pacific
The industry is highly competitive in nature with the main players being JensenLee; Everlast Worldwide, Inc.; Chateau Manufacturing; Harissons; Nike, Inc.; ToteBagFactory; Herschel Supply Co. USA; and Adidas AG
Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovations to estimate existing and future demand patterns from upcoming product segments

Key Gym Bag Company Insights

Some of the prominent players in the gym bag market include Herschel Supply Company, ToteBagFactory, EVERLAST WORLDWIDE INC., Under Armour, Dakine and others. To address the growing competition in the industry, key companies are adopting strategies such as innovation, inclusion of organic materials, adopting sustainability practices, effective distribution and offering newly developed products backed by consumer data insights and enhanced research.

EVERLAST WORLDWIDE INC., a global company with presence over 100 countries, offers premium range boxing equipment, apparel, footwear and accessories. Some of its related offerings include 1910 gym bag, contender duffle bag, boxing gym bags and others.
Herschel Supply Company, one of the prominent companies in bags, travel accessories, apparel and kidswear industry, offers vast product portfolio including backpacks, duffel bags, totes, hip packs, crossbodies, insulated bags, hadshell luggage, trolley sleeve bags, travel accessories, tech sleeves, pouches and more.

List of Key Players in Gym Bag Market

JensenLee
EVERLAST WORLDWIDE INC.
Nike, Inc.
ToteBagFactory
Herschel Supply Company
Adidas AG
Under Armour
The North Face
DaKine (MARQUEE BRANDS)

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Emerging Trends and Opportunities in the Customer Relationship Management (CRM) Sector from 2023 to 2030

Customer Relationship Management Industry | Forecast 2030

Grand View Research’s customer relationship management industry databook is a collection of market sizing information & forecasts, competitive benchmarking analyses, macro-environmental analyses, and regulatory & technological framework studies. Within the purview of the database, all such information is systematically analyzed and provided in the form of presentations and detailed outlook reports on individual areas of research.

Customer relationship management solutions are gaining widespread popularity in diverse industries. As businesses become more customer-centric, the CRM market is expected to witness rapid growth over the forecast period. Ongoing trends such as hyper-personalization of customer service, use of AI and automation, and various customer value models are the key attributes propelling the growth of the segment.

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Moreover, implementing robust social media customer service can help reduce costs, increase response times, improve customer satisfaction, and increase the adoption of CRM platforms across industries. The adoption of CRM software is currently gaining traction in various industries owing to the changing nature of the software in terms of functionalities and features. CRM suites also enable enterprises to gauge business performance and track the sales trajectory, which is turning out to be a lucrative feature for businesses. Salesforce.com’s rapid growth in recent years indicates that cross-sales to existing customers with an installed base for add-ons and upgrades are also contributing to the growth of the market.

Customer Experience Management Market Insights

The global customer experience management market size was valued at USD 12.04 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 15.4% from 2023 to 2030. Customer experience management, often called CEM or CXM. The customer experience management software offers businesses a variety of features such as customer feedback management, customer journey mapping, customer analytics and personalized marketing. With customer experience management solutions, companies can better understand their customers, improve the quality of their products and services, and build long-term relationships with customers.

The market growth can be attributed to the mounting importance of understanding customer behavior and their preferences, which drives various brands and organizations to implement customer experience strategies, such as regularly communicating and engaging with customers, developing a long-term programme, and utilizing automation, to provide the best service performance to customers in real-time. The COVID-19 pandemic is likely to influence businesses significantly, suppressing profitability, stifling innovation, and drying up cash flows and financial reserves. The increasing use of digital technology tools is likely to set the pace for digital transformation and digital optimization in both existing and new businesses. These developments are expected to increase the use of cloud technology and work collaboration tools, thereby assisting customer experience management industry growth.

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Customer Self-service Software Market Insights

The global customer self-service software market size was valued at USD 7.12 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 22.1% from 2020 to 2027. The strong emphasis organizations are putting on delivering instant information as part of the efforts to increase productivity and operating efficiency is anticipated to drive the growth of the market. The eminent need to develop better relationships with customers and enhance the level of customer experience to retain the existing customers and attract new ones is also expected to contribute to the growth. The growing demand from customers for efficient services through multiple touchpoints, such as smartphones and the internet, is particularly expected to prompt enterprises to adopt self-service portals.

Digital Experience Platform Market Insights

The global digital experience platform market size was valued at USD 11.17 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.9% from 2023 to 2030. The continued integration of the latest technologies, such as the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Reality (VR), and Machine Learning (ML), into digital experience platform (DXP) solutions, is expected to play a niche role in driving the growth of the DXP market during the forecast period. Digital transformation has gained significant traction in the wake of the outbreak of the COVID-19 pandemic. Several businesses are adopting DXP solutions to ensure business coherence and process optimization. Looking forward, DXP solutions would help teams in learning to collaborate, thereby opening new opportunities for the growth of the digital experience platform market over the forecast period.

Sales Force Automation Software Market Insights

The global sales force automation software market was valued at USD 9.25 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2023 to 2030. The rapidly evolving business landscape, utilizing innovative technologies, has become a strategic requirement for firms seeking to continue being competitive and relevant. The expansion of the market can be attributed to a combination of factors such as data-driven decision-making, adoption of remote work patterns, and reduced operational cost that collectively promotes its adoption, resulting in greater operational efficiency, improved customer interactions, and competitive advantage.

Go through the table of content of Customer Relationship Management Industry Data Book to get a better understanding of the Coverage & Scope of the study

Sales Training Software Market Insights

The global sales training software market size was valued at USD 1.92 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 14.0% from 2022 to 2030. The industry growth can be attributed to the rising corporate competition and changing business needs. Small- & Medium-scale Enterprises (SMEs) & large-scale companies are regularly investing in the training of their sales and other teams. Furthermore, the rising adoption of Customer Relationship Management (CRM) software, which provides sales enablement tools to facilitate efficient collaboration with other sales representatives, is creating robust growth opportunities. The COVID-19 pandemic adversely impacted the industry in the first three quarters of 2020.

Marketing Automation Market Insights

The global marketing automation market size was valued at USD 4.06 billion in 2019 and is expected to witness a CAGR of 9.8% from 2020 to 2027. Owing to the digitalization of industries, rising internet penetration, and the use of mobile devices, the demand for automating marketing solutions has been increasing rapidly. Increasing demand for personalized advertising, retention of users for business growth, and the need for informed advertising strategy are some of the major factors expected to drive the growth. Moreover, the rise in the adoption of IoT devices, an increase in big data, and data analytics solutions, and demand for business automation, and insights will propel the market growth.

Competitive Landscape

The market is competitive with the presence of major Adobe Inc., IBM Corporation, Salesforce.com, Inc., Sitecore among others. These companies maintain an exhaustive product portfolio and are employed to maintain a competitive edge in the market, their product offerings, the applications segment they served, the sophistication of their technology, their strategy to differentiate their products, and their industry impact.

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