Scented Candles Industry Overview
The global scented candles market size is anticipated to reach USD 690.8 million by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 3.3% from 2021 to 2028. These are candles are available in various sizes, designs, colors, and scents to meet consumers’ requirements and preferences and home décor aesthetics.
Candle-making is considered the biggest lockdown trend and has gained traction owing to social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition to this, the National Candle Association (NCA) spokesperson Kathy LaVanier, and CEO of Renegade Candle Company, stated that the overall U.S. candle sales have increased by 30% since the pandemic.
Each aroma has its own therapeutic value, there is a growing need for customized scented candles to be used in therapies and to achieve relaxation in a specific health state. For instance, Jonathan Adler’s Muse Gilded candle is a blend of soy and paraffin wax and helps to create a pleasantly scented interior atmosphere. Once the candle is finished, the gold-gilded porcelain bowl can be used as a vase. Pink grapefruit, raspberry, French cassis, violet leaves, rose petals, and grape leaf are some popular scents.
The market is projected to witness continuous growth as social media influencers around the globe are promoting them off as forms of self-care, new hobbies, or even businesses, which is supported by the monthly search volumes data provided by The Dubrovnik Times in 2021. OnBuy’s Health and Beauty Department found that 81,560 searches are made each month from people looking to try these latest candle trends.
More and more consumers are ordering online and are acutely aware of the need to stay in good shape, both physically and mentally, customers spent more time at home looking for entertainment and a cozy environment, consumers are increasingly spending on renovation and redecorating the home.
These current trends are considered continuations of previously established consumer trends; some may be accelerated. The disposable money people may or may not have after the pandemic, owing to economic slowdown and losses in jobs, will be a major factor influencing consumers’ purchasing decisions.
Scented Candles Market Segmentation
Grand View Research has segmented the global scented candles market on the basis of product, distribution channel, and region:
Based on the Product Insights, the market is segmented into Container-based, Pillar, and Others.
- The container-based segment dominated the market for scented candles and accounted for the largest revenue share of more than 56.0% in 2020. Customers benefit most from the large range of fragrance options available to them, as well as the ability to personalize the fragrance to their preferences.
- Scented container-based candles are quite popular since they are being used in restaurants as well as for home décor. These scented candles can set the perfect mood and atmosphere, making them ideal for parties. Soothing scents are preferred by millennials hoping to create a relaxing ambiance and maintaining a positive mindset.
Based on the Distribution Channel Insights, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, and Online.
- The hypermarkets and supermarkets segment is expected to project a CAGR of more than 3.0% in the market for scented candles over the forecast period. According to The NPD Group in 2020, which measures the sales in department stores and specialist beauty merchants, fragrance sales fell by 17% year-over-year from January 2020 to September 2020.
- In April 2021, according to The Association for Convenience and Fuel Retailing, in the U.S., the basket size for convenience store sales increased by 18.4% in 2020 as compared to 2019. Many consumers prefer buying scented candles from offline channels, as they prefer to smell the scent of the candle before buying.
Scented Candles Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies Profile & Market Share Insights
Key players in the market are focusing to open their flagship stores in various regions to increase their geographical presence, widen product portfolios, and expand customer bases. For instance, In February 2019, NEST New York opened its flagship store in New York, which is the brand’s first retail venture. The store offers 215 products from across the brand’s three product categories- home fragrance, fine fragrance, and body care. It also offers limited edition and specialty products. Some of the prominent players in the scented candles market include:
- Village Candle
- Portmeirion Group PLC
- Newell Brands
- MVP Group International, Inc.
- Estée Lauder Companies Inc.
- Diptyque Paris
- Lalique Group SA
- L Brands
- NEST New York
- Thymes, LLC
Order a free sample PDF of the Scented Candles Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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